About / the work behind SANDR

Hospitality runs
on what people notice.

A business can have plenty of data and still lose the reason a decision was made. SANDR is being built to keep observations, judgment and follow-through in the same story.

The starting point

The next shift should not have to start from zero.

Hospitality teams meet the same pressures in different forms: a handover that misses one detail, a service standard that depends on one person, a problem that gets solved today and returns next week. The work is not simply to collect more notes. It is to understand what they reveal and carry the learning into the next decision.

SANDR brings that operating memory into the daily conversation. It helps people ask better questions, prepare a workable response, and see whether the situation actually improved.

What guides the product

Clear enough to challenge. Useful enough to return to.

01

Begin with reality.

Start with what a person actually saw or experienced, including the rough and incomplete version.

02

Keep people in the decision.

Software can help with sense-making and preparation; responsibility for important changes remains with the team.

03

Let the business learn.

Preserve the link between a problem, the work chosen and the later result, so learning does not disappear with a shift change.

Who is building it

An independent product, rooted in operating work.

SANDR is developed by Matas Paulinas in Vilnius, Lithuania. The software and consulting practice are separate: teams can use SANDR without hiring a consultant, and the product must prove useful in their own hands.

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The people

Built with operating, technical and commercial judgment.

SANDR is founder-built today, with specialist leadership involved around the product.

Founder & CEO

Matas Paulinas

Matas leads SANDR day to day and keeps the product grounded in the decisions, constraints and language of hospitality operations.

Technical Lead

Arnas Valiauga

Arnas reviews engineering changes, reliability and release risk around SANDR. His product engineering background includes mobile applications at Saily, NordVPN, Danske Bank and Visma.

Commercial Strategy & Growth

Paulius Pocius

Paulius works on positioning, pricing and how SANDR reaches customers, drawing on executive and board-level commercial experience.

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Bring the real question.

We would rather understand one recurring problem than promise a solution to everything.